Michele White is a professor of internet and new media studies in the Department of Communication at Tulane University. Her monographs include Buy It Now: Lessons from eBay (Duke University Press, 2012) and Producing Women: The Internet, Traditional Femininity, Queerness, and Creativity (Routledge, 2015). She has also published such online beauty research as “How ‘your hands look’ and ‘what they can do’: #ManicureMonday, Twitter, and Useful Media,” Feminist Media Histories 1, no. 2 (2015): 4–36; and “Women's Nail Polish Blogging and Femininity: ‘The Girliest You Will Ever See Me,’” in Cupcakes, Pinterest, and Ladyporn: Feminized Popular Culture in the Early Twenty-First Century (University of Illinois Press, 2015).